Your Sustainability Story, Stronger Than Ever
About Green Positive
Nice to meet you! We are Green Positive:
The challengers who make you WANT to embrace sustainability.
By leveraging sustainability as a (commercial) opportunity for your business. This shifts the mindset from having to be sustainable to wanting to be sustainable.
We think a little differently than most.
We don’t approach sustainability with vague ideals or a “you must” mentality. Instead, we see it as an opportunity for innovation and growth. Sustainability strengthens your business when applied commercially, without clichés, but with a practical, realistic approach.
Because at the end of the day, business needs to thrive.
That’s why we’re not just a marketing agency, consultancy firm, or sustainability advisor. We’re all three, combined into a practical approach. We make your business not only greener but also profitable and innovative.
We go beyond your company itself, we help position your story so it resonates. With customers, suppliers, investors, and employees. And we do this in both the Dutch and German markets.
Do we need to say more?
Meet the Team
The people making sustainable change possible.
Bastiaan
Entrepreneur, enthusiast, and German market expert
Priscilla
Marketing strategist, volunteer, and salsa enthusiast
Juliette
Storyteller with an eye for visual impact
This Is Us
Bastiaan
With a background as a CCO and Marketing Director in international companies, Bastiaan understands the challenges businesses face. He noticed that sustainability was often approached unrealistically, filled with vague ideals, obligations, and greenwashing. That needed to change, so Green Positive was born.
Soon after, Green Positive expanded into the German market (North Rhine-Westphalia), a logical step, as many Dutch companies aim to do business in Germany. And for Bastiaan, it was an easy transition. Linguistically, at least. Growing up, his family watched the German news every day, so if you need insights on German politics (or Michael Schumacher), Bastiaan is your guy!
In his free time? He’s either planning Green Positive’s expansion to the UK, Belgium, and Germany, or working as a board member at the Duurzaam aan de Waal Foundation, which supports sustainability projects in Nijmegen. And in between? You’ll find him on the hockey field, playing, coaching, or organizing.
This Is Us
Priscilla
Since 2013, Priscilla has been working in marketing, helping companies strengthen their brands and communicate effectively. In 2019, her passion for sustainability was sparked while working at a company that promoted biodiversity and sought earth-friendly solutions. It felt right.
Since then, she has dedicated herself to businesses that want to make an impact, helping them find the right message to connect with their audience.
But that’s not all. As a marketing advisor, she also supports Stichting Boes Bos, helping this nonprofit organization grow.
“It’s incredibly rewarding to use my skills for something meaningful.”
And in her free time? She hits the dance floor for a salsa session. Because, yes—that also gives energy!
This Is Us
Juliette
Juliette is our creative powerhouse, passionate about storytelling and sustainability. With an MSc in Circular Economy and a background in International Business, Marketing, and Sales, she seamlessly combines her broad expertise with her creative flair. From inspiring copywriting to engaging videos and stunning photography, Juliette brings every message to life.
Her international mindset and fluency in Dutch, English, and German make her a natural bridge between our Dutch and German clients. Thanks to her practical and creative approach, she translates complex ideas into powerful, visually compelling content that sticks.
In her free time? She’s out in nature, camera in hand, hunting for the perfect shot. Her love for animals and eye for detail make her stories not just visible, but truly felt.
Convinced?
We are a team of three, each seeing sustainability as a commercial opportunity rather than an obligation. And we can’t wait to take you along on this journey. We help you shift from having to embrace sustainability to wanting to. Pragmatic and realistic, just like us.
